Your path to a legal career is easy, right? You go to school to get the proper skills for a support role or you continue on to graduate school for a position as a lawyer. But, as it turns out, this isn’t the only path to success in the legal industry. And today, more than ever, there is a need for strong expert voices on a variety of legal subjects. Becoming a thought leader can land you a great opportunity in the DC area. Here are 4 ways you can become a thought leader in the legal industry.
Start a blog and manage social media.
The single easiest way to establish yourself as a thought leader is to start a blog. You have something to contribute to the legal community, so create a website and establish a list of things you can write about. Once you have the blogs written, you need to share them on social media. LinkedIn is the most looked at site for professionals, but also share on Facebook and other sites that can attract views to your page.
Start a podcast or be a guest.
Podcasts really took a foothold on the scene. They’ve evolved from their starting point and are a great way to get your voice heard. You can start your own legal podcast to host guests from your area or across the country. Or you can reach out to local podcasts and talk to them about being a guest.
Become a local speaker.
You can also establish yourself as an expert by taking speaking engagements. Contact local organizations, high schools, or colleges and offer to come in and do a presentation on your specific subject. Create a speaker video to showcase what you can do and post that on your blog and social media.
Be a resource for local news.
You can also submit your contact information to local news organizations to be an expert. If they need clarification on a legal matter, make sure you’re the first resource they contact. By appearing on local news, you can build a reputation of being a thought leader in the DC area, which can attract interested employers.
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