Volume 4, Issue 10 October 2001 Job Link How to Research Employers on the Internet
Research Can Be KeySome Updates...
Notable Quotable
How to Research Employers on the Internet The following article is written by Michelle Dumas, and is taken from AfterCollege.com
Crucial to a successful job search campaign is knowing how to research potential employers. The more you know about a company; their business objectives and goals; the better able you will be to communicate your value to them. You may wish to convey your understanding of their needs in a tailored resume and cover letter and you will definitely want to communicate this during your interview. The hard work that you put into your research will almost always pay off by reflecting your interest and enthusiasm to employers.
Begin by trying to locate general information about each company you are interested in. Focus on details that will relate to your skills, knowledge, and qualifications. You may wish to develop a filing system to organize the information that you obtain. Here are some ideas to get you started:
- What is the age of the company?
- What is their location?
- How long have they been established there?
- How many locations are there?
- What are the services and products that they sell?
- What is the size of the company?
- How many employees do they have?
- What are their sales? assets? earnings?
- What has their growth pattern been like?
- What are the various divisions and subsidiaries?
- Who are their competitors?
- What are the names of key executives?
- What is the general reputation of the company?
- Is the company publicly or privately owned?
- Is the company foreign owned?
- How successful is the company? What has been their major achievements?
- Have there been any major issues or events in the recent history of the company?
- What are the objectives and philosophy of the company?
- What is their forecast of anticipated growth?
NOTABLE QUOTABLE
“Patriotism is easy to understand in America; it means looking out for yourself by looking out for your country.”— Calvin Coolidge
Former U. S. PresidentYou may also want to gather several other items on each company whenever possible:
- Brochures and sales flyers.
- Magazine and newspaper articles about the company.
- Trade journal articles.
- Press releases.
- Reports from Dunn and Bradstreet and the Better Business Bureau.
- Employer recruitment brochures.
Although the Internet will be invaluable research resource, your local library is still one of the best places to locate information. The reference librarian should be able to point you in the direction of many useful directories and indexes. Examples of resources that you will find there are:
- “Standard & Poor’s Corporation Records” - Contains information about publicly held companies in the USA including financial records, brief history, products, subsidiaries and properties, and more.
- “World Business Directory” - Profiles of 100,000 businesses worldwide.
- “Ward’s Business Directory” - Data on publicly and privately held companies arranged alphabetically, geographically, and by sales volume.
O.K. If you are ready to go onto the Internet to begin your research, keep a few things in mind...
- Know what you are looking for before you go online. Keep a list beside you so that you can cross items off as you locate them. It is too easy to get distracted if you do not remain focused!
- Bookmark major sites as you come across them. Most browsers will even allow you to create folders or directories to organize the links even further. Make the effort to stay organized now and you will be glad you did later on!
- Print out a hard copy of important information. If you are concerned about saving the trees (like I am), you could save a copy of the document to your hard drive instead.
Because there are numerous Internet sites that are valuable for conducting research on employers, it is beyond the scope of this article to list them all. The links presented below will get you started by pointing you to some of the best. You will undoubtedly find many other lists of links by browsing through the sites.
CHAMBERS OF COMMERCE
You may want to begin by contacting the chambers of commerce in the communities your companies are located in. You will find a searchable comprehensive directory of North American chambers of commerce.SECURITIES & EXCHANGE COMMISSION
This site provides a searchable database of financial filings and annual reports of publicly owned companies.AMERICAN STOCK EXCHANGE
A listing of companies can be searched by stock symbol, company name or company homepage.THE BIG BOOK
This is an outstanding resource for finding companies listed by industry or state.FORTUNE 500
Search the Fortune 500 database by company or browse it by a variety of categories. Provides the Fortune 500 ranking, sales, profits, and assets.HOOVER’S ONLINE
Search for company information at no charge or order detailed company reports for a fee.THE INSIDER’S LIST
Information and links to publicly owned companies on the web. Their searchable database currently holds information on over 2300 companies.NON-PROFIT ORGANIZATION
If you are looking for a non-profit organization, the place to look is the Philanthropy Journal, which has an index of links.U.S. FEDERAL GOVERNMENT AGENCIES
Government Agency homepages can be useful for both research purposes and for finding job-listings. The best directory is maintained by the LSU Library.
Research Can Be Key
Long before the Internet or even computers were a part of our daily working lives, NRI kept files of hard copy information on a fair majority of our client companies as research tools for our candidates and temporary workers.At NRI, we have always believed that learning about a company that you are interviewing with not only supplies you with good information going into an interview situation, but it may also give you an edge over the competition when you are able to ask a potential employer insightful, intelligent questions about their business.
How does research help you as a temporary employee? When you temp, you have a unique opportunity to view a company’s operations from the inside while still remaining an objective observer. If a company sparks your interest as a possible permanent employer, a little research can help you make your decision a firm one. Then you can go to your NRI Recruiter in an informed fashion to let them know that if something permanent becomes available at that company, you would like the opportunity to interview for the job.
Don’t forget that NRI is an excellent research resource. When you go on an interview or temporary assignment, very often we are able to give you excellent information on the company and people with whom you will be interviewing/working. It is just one of the advantages of working with NRI; we have worked with many of our clients for years!
Some Updates...
* Oops! Due to some technical problems at our print house, the September JobLink went out to you with some odd punctuation and symbols. We apologize if it was hard to read or understand.* The American Staffing Association founded the Family Assistance Fund, to aid the families of temporary workers who may have been injured or lost in the September 11, 2001 attacks. NRI has made a donation to this fund on behalf of all of their employees.
* October 15-21, 2001 is National Staffing Employee Week. A HUGE “Thank You” to all of our Temporary, Temp-to-Hire and Contract Employees and also our Candidates who help make NRI the success that we are as a company. We could not do it without you!
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