As we coast into 2017, it is time to start thinking of the best ways for your firm to grow more business. The first quarter of the New Year is the busiest time for an accounting firm. While you may feel that your marketing is strong, there are always new things you can do or try to get more customers. If you’re interested in expanding your firm and growing in 2017, here are some ways you can start finding new clients today.
Word of mouth
Of course, every business owner knows that word of mouth is critical for success, but how do you facilitate it? How do you encourage others to spread the word about your firm? It is important that you are responsible for kick starting your own word of mouth. Talk to people you meet about your accounting firm. You never know when someone might be looking for services you offer. Provide the tools, such as social media, for your employees and current clients to share good information about your work.
When you aren’t the right service for someone, what do you do? You should refer to them to someone else who is a better fit. By creating positive relationships with other businesses in your area, you can also begin to spread the word about your firm and the work you do in your community. Communities should become an interconnected network that offers assistance for each other’s businesses to grow.
Are you a subject matter expert? If you’re not, you should be. And if you are, how do you leverage that? Reach out to local trade organizations and find out if you can present on your topic to their organization. Everyone needs information about taxes and finances, so find a way to create a presentation that will draw people in. When people feel like you’re an authority on the subject, they will be more likely to contact you for more information.
Seminars in the community
Another option is to offer seminars yourself. Rent out space at a local hotel or tech school and offer classes or seminars that can help individuals and small businesses improve their understanding of taxes and finances. Give them an opportunity to sign up for consultations and services with your firm, but don’t do a hard sell to turn them off from your company. Provide real value and you’ll earn business.